CCTV installers, how do you convince customers to use IP cameras?

convince customers to choose IP over analog CCTV cameras

The pace of advancement of technology can sometimes be too fast to keep up with. Every day, research and development lead to innovations we could have never seen coming.

In the field of video surveillance, the situation is exactly the same. New technologies have led to the development of the IP camera concept, which is much better than the traditional analog CCTV cameras. Using HD cameras, IP CCTV systems utilize network storage for video surveillance to give your security an edge over other systems with perhaps analog cameras. Now marks the perfect time to make the switch if you haven’t already.

If you are a video surveillance supplier and are looking for ways to convince your customers to switch from analog to IP CCTV cameras, look no further. Here, we list the most effective advantages of an IP based surveillance system over an analog one.

Picture quality

As already stated, IP systems use HD and higher-quality cameras to capture the best footage possible. Although analog camera would be good enough to capture pictures equivalent in many situations, higher resolutions will give you more detail. More details mean more chances of knowing what is happening out there.

IP cameras fare much better in this regard, with cameras available in 1, 2, or 3-megapixel to even 4K configurations. In addition to the superior picture quality, IP based surveillance systems also offer a better field of view as compared to analog CCTV systems.

Power and scalability

IP cameras can utilize the PoE cables, which stand for Power over Ethernet cables. It is a system that passes electrical data over an Ethernet cable, usually employed for connecting devices to a modem or router. This bundles power and data in a single unit and removes the need for additional cables to power up the system. If rewiring using PoE cables is not feasible, due to any reason, then a device used to allow data and PoE over a coaxial cable could be used.

Scalability is one of the main advantages of an IP based surveillance system. It is really easy to scale from a single camera up to perhaps hundreds of them, using individual camera licensing and edge processing. Using existing analog cameras, network IP cameras can be added to the system.


Analog based surveillance systems are now becoming largely redundant. They are reaching the end of their usable lifecycle, which is mostly because of the newer and better IP CCTV cameras. Affordability, hard drives equipped with backup facilities, and reduced maintenance expenditure lead us to believe that the time for analog surveillance is long gone, and IP CCTV cameras are the need of the hour.

Remote access

Since IP CCTV cameras are network-based, one of the most obvious advantages of using such surveillance systems is the remote access of data. While on the move, users can access the footage of security systems using websites or mobile apps, assuming an internet connection is available. This is extremely useful for people who are using surveillance to monitor properties that they cannot be present at all the time. Some programs such as TeamViewer also allow for remote access.

Yes, you could argue this can be done using analog cameras as well. But the point is, how convenient is it?

The cost factor

Most people buy analog cameras because they are cheaper than their network counterparts. But what they fail to understand is that in most cases, the total cost of ownership is lower in IP systems.

IP cameras offer a higher affordability as compared to the traditional analog CCTV cameras. Due to the minimal infrastructure required in setting up and usage of IP cameras, the cost is driven down. Moreover, most businesses and homes already have a network over which IP cameras can be set up. Only the number of cameras required for a certain system dictates the cost of the system since images can be viewed at any system due to the remote access facilities of the IP based surveillance.

Wireless connectivity

The hassle of wires can be removed if there is a direct line of sight between the cameras and the storage server. The data can then be transmitted wirelessly, much to the convenience of customers.

Advanced technology

IP cameras have paved way for more advanced technology systems like analytics on the edge. These would be extremely useful to Indian customers who find bandwidth and power issues often a cause of concern. Imagine a facial recognition system that can capture people and recognise them at the level of the camera itself, and alert you right away.

With the usage of IP CCTV cameras on the rise, your customers should already be convinced to buy them when they come to you. If they aren’t, well, tell them what we just told you, and you’ll be golden!

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